Who’s drinking Brothers?

• Brothers drinkers are distinctly younger than the rest of the cider market with over 70% of consumers between 18-34 years old.
• Brothers has a very strong student following & has national appeal across the UK.
• Our consumers definitely enjoy experiences like music events & festivals as well as watching live music down the pub.
• They love to socialise & Brothers is enjoyed by men & women alike.
• Brothers don’t just tick the refreshment box with our consumers. They love its independent, festival heritage and the fact that the brand is as free spirited as they are!

*Source: TGI Data 01/09/2011
*Source CGA Data 01/09/2011

         

OUR TRADE TEAM

Danielle Jones, Business Development and Training Manager & South West

Covering South West England, and acting as a Training Manager for the team. Danielle knows the South West inside out and if you’re unsure who to contact, Danielle is the one to call.

danielle.jones@brothersdrinks.co.uk
07976 696 174

Geraldine Carnell, Business Development Executive, Midlands

Covering the Midlands region, Gerry has spent 10 years in the industry working for a national pub group before joining Brothers this February.

gerry@windfallbrands.com
07880 030 820

Peter Symes. Business Development Manager, London & South East

Covering London and South East. Peter is our veteran with over 40 years’ experience, and has worked in the past for national brewers, wholesalers and various alcohol brands.

peters@windfalldrinks.com
07890 318 512

Kalpesh Chudasama, Business Development Executive, North East

Covering North East, Kalpesh is very well connected, and has previously worked on behalf of a number of key RTMs.

kalpesh@windfallbrands.com
07741 260 850

Laura Jackson, Business Development Executive, North West

Covering North West, Laura had been running on trade venues for 6 years before joining us last May and is a lover of anything 'outdoors'.

laura@windfalldrinks.com
07867 455 902

Simmone Black, Business Development Executive, Scotland

Covering Scotland. Simmone has over 20 years’ experience within the Scottish license trade in management, event and licensee roles. Her current BDE role see her working across all sectors, from On Trade to C&C in Scotland.

simmone@windfalldrinks.com
07939 017 246

How Can We Help You?

Our audience reach

Brothers consumers are the most active online audience and we now reach over 140,000 of our most passionate consumers through our website, facebook & Twitter pages.)

Bar of the Week

• The Brothers Bar of the Week is one of a number of initiatives we have in place for retailers and Brothers to get involved together online
• Your bar would appear on the homepage for one week in a prime position for our 25,000 visitors to see
• You will get your bar in front of 94,000 facebook fans through a status update
• Your bar will be tweeted to our 5000 Twitter fans

You can get involved…

• If your venue attracts 18-34 Brothers audience
• If you’re running a promotion, have just started stocking Brothers or are running a cider festival, nominate your bar.

Cider Finder

The Brothers Cider Finder is smartphone-friendly, so our consumers easily find nearby Brothers Cider stockists on the go.
Head over to our ‘get listed’ page and add your outlet.

What should I stock?

It’s all about the Fruit!

Cider is the only major alcohol category to have grown its user base over the past 5 years from 18% to 27% of UK adults… with more growth expected.

• Cider is clearly meeting consumer needs with an increasing per capita consumption : up 63% to 16 litres whilst Beer fell 25% and FABs were down 51%.
• Pear & fruit cider is driving the growth with a value growth of over 19% in 2011
• Brothers Strawberry & Fruit Cider maintains a highly competitive ROS within the category at a premium price point
• Brothers Strawberry can multipacks were launched last year & had an immediate market impact with the highest cash ROS in the multiple grocers.

If you are interested in finding out more about Brothers products, or would like to know where they are stocked please contact our Trade Team, or find a stockist in your area.


*Source: Mintel 01/12/2010
*Source: Neilson Off Trade Scantrack Data 01/09/2011

Top Tips for the Fridge

In order to maximise your cider opportunity we have developed a few simple category management guidelines for our stockists to follow.

• Space on the shelf should reflect brand share & growth, so it is essential to base a range on key, current brands.
• Make more space for growth categories such as pear & flavoured cider brands reducing that of declining categories.
• Remember, 60% of customers don’t know what they will purchase until they are at the fridge. Support key, growing brands with eye-catching POS click here to order a FREE Brothers POS Kit.
• Customers scan fridges from left to right and often pause in the top right corner, the ‘Hotspot’. Why not capitalise on the growth of fruit & pear cider and place it in the ‘Hotspot’ in your fridge?
• Place all flavours of the same brand together to maximise impact and never allocate a brand less than 2 facings. Brother’s Cider bottles don’t like to be on their own!
• Regularly monitor sales of poor performers and include new exciting products on the market to keep your fixture up to date.

*Source: CGA on trade RTD value data MAT to 01/10/2011
*Source: CGA on trade Premium Packaged Drinks Cat MAT to 01/10/2011
*Source: The Grocer ‘Category Management. (Factfile: Ready to drink), 2004

GET LISTED ON OUR CIDER FINDER

Point of Sale Request

Brothers overseas

Born at Glastonbury festival in 1995 Brothers launched into retail in 2005. Over the past 5 years we have grown from zero to a retail value of over £35 million, and are now the UK’s fastest growing cider brand.

Why should I stock Brothers?

• Last year Brothers grew by 111% in the UK on trade
• Export distribution has doubled each year
• Cider is now out-selling lager in the UK according to latest Mintel research with more people now drinking cider (47%) than lager (46%)
• The growth within the cider market is being driven by fruit flavoured cider with a value growth of 19% in the last year
• Strawberry is Brothers biggest-selling SKU accounting for 47% of volume
• Toffee Apple is Brothers fastest growing SKU and is now Brothers third biggest SKU
• The Brothers are always looking for ways to grow the market with the recent introduction of new pack formats including 440ml cans, 275ml multipacks, 250ml multipacks and a new Ginger flavour cider
• Our consumers are 18-34 years old, have money to spend and enjoy socialising with friends

Brothers Cider is currently available in popular holiday destinations such as Spain, Turkey, Australia and Portugal but we’re always looking for opportunities to increase our export footprint.

We are always looking to support our export customers, and have created bespoke international SKU’s which cover the following languages and labelling requirements; Spanish, French, German, Swedish, Finnish and Australian.

How do I get started?

Brothers export to the following countries. If you are interested in becoming an importer, join the family and become a stockist. Get in touch with your local Brothers representative, or contact us.

Product Specs

To find out more about our products download our Product Specifications document: Download Specs
Or contact us at: Brothers Drinks Co. Limited
Anglo Trading Estate
Shepton Mallet
BA4 5BY

Tel: 01749 333 456
Fax: 01749 343 993
E-mail: info@brothersdrinks.co.uk


Registered office: The Old Brewery, Newtown, Bradford On Avon, BA15 1NF.
Registered in England number 02711055. VAT number 601 1341 12

Order POS & Useful Downloads

If you are a Brothers stockist you can request a FREE POS kit to suit your outlet.

• Pub/Restaurant outlets will receive posters, bar runners, drip mats, back bar displays.
• Off Licence/ Supermarket outlets will receive posters, shelf wobblers, shelf strips, open/closed sign.

Simply fill out our POS Request form or call our POS hotline on 0845 0944966.

Brothers logos

Click the links below to download hi resolution Brothers logos

AI    PDF

Bottle Images

To download high resolution images of the Brothers range, please click the appropriate bottle below.

Apple    Strawberry    Toffee Apple    Wild Fruits Pear    Festival

Sales Presenter

Click the link below to download the Brothers Sales Presenter.

Sales Presenter

Posters

Click the small images below to download the latest hi-res poster for each Brothers SKU.

Strawberry    Toffee Apple    Wild Fruits

I want to place an Order

Please select a region to find stockists: South West London & South East Midlands North East North West Scotland